As you might know, Roman Design ranks #1 at “Toronto corporate web design” query. However the most desired search term is obviously “Toronto web design” and at this term there are dozens and hundreds of black-hat SEO driven websites that spend tens of thousands to buy links and seed link farms to get their ranking.

That does pose a tricky moral dilemma: use dark side of the force and get more business or maintain moral high ground and only use white-hat SEO tactics and good code practices? I decided that Roman Design will never use black-hat tactics and never spoof organic search results. I hope that honesty will pay off in loyal clients and far less risk of Google ranking problems.