I am not a big tool user in general. By that I mean the types of tools that supposedly help you “optimize” your website. There is no perfect page for SEO purposes, so in my opinion any tool that claims to give you information such as how many words you need here or there is [...]The post SEO Tools and Extensions appeared first on ISEdb.COM.
The phrase “content marketing” seems to be the latest buzzword in online marketing circles. Every SEO consultant and agency is talking about it and writing about it. The SMX West Conference being held this week in San Jose even has a whole day devoted to learning about content marketing. While it’s new to many, content [...]The post Content Marketing Metrics Fun With Google Analytics appeared first on ISEdb.COM.
Link building is an important component of SEO because inbound links are what help to convey trust to the search engines. Link building can be approached many ways. There?s an easy way and a hard way. Take a guess which one has the biggest impact on your SEO? If you think that link building is [...]The post Link Building Opportunity Red Flags appeared first on ISEdb.COM.
As a PPC management company, we are often called upon to “fix” PPC campaigns that are not performing at an acceptable level (or are not performing, period). What we often discover is that these campaigns cannot be “tweaked” into success, because they were not built on a solid foundation from the outset. Without taking the [...]The post Prepare for Successful PPC Campaigns Before You Pay for a Single Click appeared first on ISEdb.COM.
If you are a Google Reader user and visited the site today then you were greeted by this message: This was part of Google spring cleaning that began in 2001 and was posted on their blog yesterday: “We?re living in a new kind of computing environment. Everyone has a device, sometimes multiple devices. It?s been [...]The post Google Reader Is Shutting Down July 1st appeared first on ISEdb.COM.
Behind closed doors, Google is building a same day shipping service to compete directly with Amazon Prime and bunch of other similar services according to a report by TechCrunch. According to the anonymous source, the service will be called ?Google Shopping Express” and will be $10 to $15 cheaper than Amazon Prime and offer same-day [...]The post Google Building Amazon Prime Competitor appeared first on ISEdb.COM.
Last week my engaged daughter Corie, who lives in Houston, came home for a visit. She had various reasons for leaving warm and sunny Texas to arrive in snowy New England, one of which was to do some wedding dress shopping with me and a few of her bridesmaids-to-be. This was my first experience shopping [...]The post Adapt or Die – Stop Trying to Control Your Customers! appeared first on ISEdb.COM.
Twitter announced yesterday that it will start offering ads API, which will allow marketers to buy Twitter ads via tools they already use to manage their social network accounts. As interest in Twitter has grown, our focus has been on delivering better ads for users, not more ads. We believe our system is working well [...]The post Twitter Announces Ads API appeared first on ISEdb.COM.
As we know, Google focuses on quality content as opposed to the quantity of content for ranking purposes. Part of what conveys quality to the search engines is originality. In the early days of SEO, web content publishers would post the same blog post, article, etc. on many sites thinking that the more times it [...]The post Could You Be Duplicating Content? appeared first on ISEdb.COM.
With the introduction of the Panda filter by Google (originally dubbed “Farmer”) in February 2011, one commonality of sites that were hit was what I called merry-go-round sites. Here’s how I described it at the time: You get to a page that uses the keywords you typed into Google, only to find that you [...]The post Merry-Go-Round Sites: When Websites Don’t Provide What They Say They Will appeared first on ISEdb.COM.
If you have questions about Search Engine Optimization (SEO) services, please contact us. Roman Design provides unique Web Design service that is geared toward successful SEO from the start. Organic SEO services for existing websites are also available. Roman Design's unique CMS (Content Management System) is very SEO-friendly and gives you control of all parameters required for SEO.